Bringing brand
to motion

OVERVIEW

Complex financial data doesn't sell itself, and static screenshots and dense feature lists weren't translating AlphaSense's platform into something people could feel. These videos changed that. By turning product functionality into simplified, animated visual stories paired with real voices from AlphaSense, we gave complex intelligence a human, watchable face; and it worked. Engagement rates more than doubled, making these our best-performing content assets to date. I co-led the creative development from concept to delivery, storyboarding each narrative, working cross-functionally between brand and product marketing to keep every release accurate and on-brand, and directing an external animation agency through rounds of feedback to protect clarity without sacrificing product truth.